SUPERSEDED on 2026-05-30 — replaced by the 10-page deck (v4), which is the single source for both J-StarX SV Extended (deadline 6/22) and the Alchemist Enterprise B2B Course (deadline 5/31). This 16-page version is kept only for reference. ← back to BRIEFING.html
01 / 16 Kashi

Before anyone
says a word.

Structural conversation analytics for the workplace · B2B SaaS · Japan

Justine Acaylar · Founder · 2026
02 / 16 The problem

Trouble in a team shows up long before anyone talks about it.

Resignations, conflict, and disengagement only surface after the damage is done.

The early signs are visible months earlier, in how meetings actually run — but no tool reads them.

03 / 16 What existing tools miss

Every existing tool relies on what people say.

Engagement surveys depend on how honestly people put it into words.

1-on-1s and hotlines are records of issues that have already surfaced.

Meeting AI summarizes a single meeting; it can't connect dots across time.

04 / 16 The insight

Distress shows up in the structure of conversation — before anyone names it.

In one meeting it looks like noise. Across many meetings, it's a pattern.

05 / 16 The solution

Kashi reads the shape of how a team talks — never the content.

06 / 16 The product

Three views, bounded by role.

Executives

Cross-team view — which teams need attention now.

Managers

Manager Mirror — your own team's structure, mirrored back to you.

Members

Your own participation pattern — never anyone else's.

07 / 16 Information boundaries

Strict boundaries on who sees what — built in, not bolted on.

Shown

  • Team-level structural change
  • Long-term pattern shifts

Not shown

  • Meeting content
  • Individual utterances
  • Emotion or mood inference
  • Individual scores · HR decisions
08 / 16 Why now

Three forces converging — at the same moment.

Loss

  • Rising turnover cost
  • Rise of taishoku-daiko (resignation-agency) services — itself a signal of invisibility

Obligation

  • MHLW Power Harassment Prevention Law (パワハラ防止法) expanded to SMB in 2022
  • ~3.67M Japanese firms now legally obligated

Regulation

  • EU AI Act Article 5 restricts workplace emotion-recognition
  • APPI (Japan privacy law) retention rules tightening
09 / 16 Differentiation

Our moat isn't a feature. It's how the product is built.

10 / 16 Where we are — honestly

Pre-pilot. But it's running.

11 / 16 6-month validation plan

Three phases, with explicit failure signals.

Months 1–2

Locate the pain and the buyer.

50 customer interviews.

Months 3–4

Does the output drive real decisions?

Open 3–5 PoCs.

Months 5–6

Convert and prepare Seed.

3–5 paid + Seed round prep.

12 / 16 Initial customers

Start where the obligation is sharpest.

13 / 16 Market · initial hypothesis

Sized for ambition. Validated by PoC conversion.

TAM

¥164.2B
Total market (model)

SAM

¥57.5B
Serviceable market (model)

SOM

¥720M
3-year ARR target
14 / 16 Business model

Three-step ladder into an annual contract.

15 / 16 What we're asking for

Three asks of an acceleration partner.

16 / 16 Team · the closing ask

Justine Acaylar

Keio University · solo founder — product, code, sales, operations.
6 years on a multinational SMB board, watching dialogue break down up close.
Filipino-Japanese — exactly the multicultural dialogue Kashi is built for.
Initial concept collaboration: Haseru Ida (ICU, theoretical linguistics, non-executive).

"We never judge what your teams say.
We help them hear how they say it."

Validation partners · Mentoring · Seed introductions